Innovation Is No Joking Matter

My colleague, Bill O’Connor, and I work on Autodesk innovation efforts. For example, we are part of a team that created our site:

Check out the Autodesk site

The other day, Bill shared this article from 2004 (when 3-bladed razors were cutting edge) with me. It has NSFW language, but this Onion story is very funny.

Read The Onion article

Though The Onion article was published in jest, it does contain some truths about innovation.

  • “Sure, we could go to four blades next, like the competition.”

    Innovation requires competitive separation. You need to do something that your competitors can or will not do.

  • “We got here by taking chances.”

    Innovators have to be willing to fail. You can’t play it safe.

  • “They don’t tell me what to invent — I tell them.”

    Innovation requires passion. It’s not easy.

  • “You’re taking the “safety” part of “safety razor” too literally, grandma.”

    In his TEDx Berkeley talk on “The New Rules of Innovation,”…

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