At Autodesk, we aim to be a trusted advisor to our customers instead of just another vendor. Instead of merely providing desktop software and cloud-based services, we aim to provide solutions. This is one of the reasons we have Autodesk Consulting in addition to a traditional sales force. To arm consulting with tools to help customers solve problems, we developed the Autodesk Innovation Genome.
http://innovation.autodesk.com/2015/10/05/the-innovation-genome/
The practical application of the genome is that our consultants use the genome with our customers to help our customers solve their problems. This often includes additional or expanded use of Autodesk software and services, but not always. Remember, our goal is to be a trusted advisor and not just a vendor. We want our customers to feel like they can turn to us for advice. This is all part of establishing relationships with our customers instead of just executing transactions. As such, an Autodesk consultant will help a…