Lisa Rotzinger: Why using a VP as your guinea pig is a good idea!

Science

Jon Pittman is the Autodesk VP of Corporate Strategy. Jon has also been a Lecturer at the Haas School of Business of the University of California at Berkeley. Jon is also “a connected guy” in that he is an Internet of Things (IoT) enthusiast.

Lisa Rotzinger is a Designer for Network-Shaped Matter. Trained as an industrial designer, her focus at Autodesk is on how Autodesk products and services need to evolve to equip Autodesk customers with the ability to design, build, and use things in an internet of things world. Lisa’s also considering what students need to learn to be able to use products and services that offer such capabilities. So it’s only fitting that Lisa filed this report.


Let’s say you have a complex problem and can’t solve it without a solid case study — and as we know: no good case study without a really good test guinea pig!

These are your two options:

  • Go with a big industrial partner who takes forever to confirm meetings or give feedback and…

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