Generative Design featured in Canada’s The Globe and Mail


Pubic Relations Manager, Alexandra Constantine let me know that following an interview with Director of Research, Francesco “Frio” Iorio, The Globe and Maill published a story about how generative design is shaping the world around us. Autodesk is featured alongside examples for product packaging, architecture, and design. Check it out:

The Globe and Mail: “How technology is shaping the world around us”

Although generative is often envisioned as a technology that produces an optimal product design given a set of requirements, it’s actually a multi-variable problem-solver that can be applied to a variety of complicated dilemmas or predicaments. Generative design is actually the process of defining high-level goals and constraints, and then using the power of computation to automatically explore a wide design space and identify the best design options.

Some key excerpts include:

  • It’s a radical departure from what we’ve been using for the last 40 years,” says…

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