Hey, it’s Michael from ArchSmarter.
I’ve been thinking a lot about vinyl records lately. Maybe it’s because I just spent a weekend at the Ace Hotel in Portland, OR and all the rooms came equipped with a record player and a stack of vinyl. Or maybe it’s because I’m reading The Revenge of Analog: Real Things and Why They Matter.
Despite being left for dead years ago, vinyl records are making a serious comeback. Though still a small percentage of overall music sales, the market for vinyl has been growing steadily. I can see why. Listening to a record requires focus and intent. You need to select the record, put it on the turntable, place the needle, then sit back and listen. It’s a lot more work than just clicking a playlist on your phone and that’s all part of the appeal. The book highlights a number of other analog objects that are seeing a resurgence in the digital age, including newspapers, brick-and-mortar retail and my favorite, sketchbooks.
This has me wondering if there…