Identifying innovation opportunities | parametricmonkey

In our previous article, Understanding Innovation, we learnt about innovation and disruption theory and how to differentiate between sustaining technologies and disruptive technologies. This article, which forms part two of our digital transformation series, continues the narrative by discussing how organisations can identify innovation opportunities and make informed decision without biases. With resources traditionally focused on project-based work, how and where Architecture, Engineering and Construction (AEC) companies direct their efforts is critical.

”I suppose it is
tempting, if the only tool you have is a hammer, to treat every problem as if
it were a nail.”

– Abraham Maslow 1


would be hard pressed to find any AEC organisations which doesn’t claim to be innovative. But how does one
decide which innovation to pursue and which to avoid? And more importantly, how can we
bring evidence-based research into our decision making…

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