A new brand for a brand new Autodesk?

I’m sure many of you will already have seen Autodesk’s exciting new brand identity. To get a sense of what’s behind it, I recommend heading over to our Brand Hub, where you can get much of the background. It’s a very interesting read.

Autodesk logo

Employees and partners have had some time to digest this change – and presumably start stocking up on black printer ink 😉 – and I fully admit that it took me a little while to “get” it. If you find it a bit too different, I do recommend giving it a few days/weeks to settle in.

This isn’t the first time I’ve lived through a brand change, of course: when I joined the company there were calipers in the logo! As time passes you get the sense that the logos have been changing more frequently, but it’s actually far from being the case. According to 1000logos.net, Autodesk has changed its logo on average every 8 years:

  1. 1982 to 1994 (12 years)
  2. 1994 to 2000 (6 years)
  3. 2000 to 2005 (5 years)
  4. 2005 to 2013 (8 years)
  5. 2013 to 2021 (8 years)


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