Managing a software product in the modern digital ecosystem is a challenging task. Yet, by leveraging data, product managers can ensure their products align seamlessly with their company’s overarching strategy.
Let’s explore this through hard numbers and insights.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu”
The Importance of Understanding Company Strategy
- Recognizing the Market Landscape: A recent survey by Gartner found that 65% of companies adjusted their business strategies in response to market changes. As a product manager, understanding these shifts is critical.
- Engage with Leadership: McKinsey states that companies where senior leaders communicate openly about their strategy see a 23% better financial performance. Regular dialogues can provide clarity on the company’s evolving strategic directions.
Translating Strategy into Tangible Goals
- The SMART Objective Payoff: According to the Harvard…