While our developers have been full-engaged adding features and correcting defects, others (well, a few of us) have been talking about moonshots. Jon Pittman, VP of Corporate Strategy, had this to say:
“Moonshot” is presently a trendy Silicon Valley meme. It typically means a goal that is ambitious, often impossible to achieve, and one that acts as a catalyst to rally a company. Of course, the term is also often used casually to describe any big, ambitious project, whether or not the project actually merits such a lofty descriptor, or acts as a focusing catalyst. Thus, over time its meaning had gotten watered down and muddy.
The origin of the term “moonshot” is U.S. President John F. Kennedy, who, in 1961, challenged the U.S. to commit — before the decade was over — to landing a man on the moon and returning him safely to Earth. He said, in a famous speech in September 1962 at Rice University:
“We choose to go to the moon in this decade and do other…