It’s a wrap at BILT Europe 2017. Held in Aarhus, Denmark, the European capital of culture, audiences were taken on a journey of new ways of perceiving digital developments.
At the opening, keynote speaker Anders Hvid, co-founder of Dare Disrupt and associated faculty member at Singularity University in Denmark, presented his take on digitisation as a mindset. He spoke of the difference between radical innovation and disruptive innovation and challenged the building industry to go beyond using technological development as the foundation of their regular work, daring them to disrupt their own businesses.
So what is disruption? According to Anders, ‘Disruption’ is a new product for a new customer that creates a new market and a new value system.
A great example…
… the year we abandoned our Nokia phones for iPhones. In other words, we gave up a small handy phone with a magnificent sound and a good battery life that was very user-friendly for a device with a dreadful sound…